Western popular music consumption by highly involved Chinese music fans

Antje Cockrill*, Yang Liu

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

5 Citations (Scopus)

Abstract

This paper explores the development of Western popular music consumption for highly involved Chinese consumers. This research is exploratory and uses semi-structured online interviews. The consumption of Western popular music in China is deeply embedded in the changing political and social context. In the late 1980s and early 1990s, an underground culture of 'dakou', cut tapes and CDs, developed, which was a decisive and formative influence for many of our respondents. Later this was supplemented by counterfeit tapes/CDs, and by Internet downloads, which also increased access to Western music. However, both recorded and live music are still censored in China. Our respondents agreed that the political restrictions on music have prevented China from developing a 'normal' music market, and created a market which is almost entirely based on illegal downloading. As the lifestyle choices of our respondents were deeply influenced by the consumption of Western music, many of them ultimately decided to leave China and live abroad.

Original languageEnglish
Pages (from-to)263-271
Number of pages9
JournalJournal of Retailing and Consumer Services
Volume20
Issue number3
DOIs
Publication statusPublished - 8 Feb 2013
Externally publishedYes

Keywords

  • China
  • Music
  • Music consumption
  • Popular music

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