Abstract
The arrival of E-commerce systems has contributed a lot to the economy and also played a vital role in collecting a huge amount of transactional data in the form of online orders and web enquiries, with such a huge volume of data it is getting difficult day by day to analyse business and consumer behaviour. There is a greater need for business analytical tools to help decision makers understand data properly - and understanding data will lead to amazing things such as hidden trends, effective resource utilisation, decision making ability and understanding business and its core values.
| Original language | English |
|---|---|
| Title of host publication | Handbook of Research on Trends and Future Directions in Big Data and Web Intelligence |
| Publisher | IGI Global |
| Pages | 208-231 |
| Number of pages | 24 |
| ISBN (Electronic) | 9781466685062 |
| ISBN (Print) | 1466685050, 9781466685055 |
| DOIs | |
| Publication status | Published - 2 Sept 2015 |
| Externally published | Yes |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 12 Responsible Consumption and Production
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver