Abstract
The arrival of E-commerce systems has contributed a lot to the economy and also played a vital role in collecting a huge amount of transactional data in the form of online orders and web enquiries, with such a huge volume of data it is getting difficult day by day to analyse business and consumer behaviour. There is a greater need for business analytical tools to help decision makers understand data properly - and understanding data will lead to amazing things such as hidden trends, effective resource utilisation, decision making ability and understanding business and its core values.
Original language | English |
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Title of host publication | Application Development and Design |
Subtitle of host publication | Concepts, Methodologies, Tools, and Applications |
Publisher | IGI Global |
Pages | 1418-1441 |
Number of pages | 24 |
ISBN (Electronic) | 9781522534235 |
ISBN (Print) | 9781522536000 |
DOIs | |
Publication status | Published - 2018 |
Externally published | Yes |