Value creation for co--produced hybrid offerings: A large scale empirical study of the factors contributing to customers' quality perceptions

Tim Heyner; Antje Cockrill; John Koenigsberger

Value creation for co--produced hybrid offerings: A large scale empirical study of the factors contributing to customers' quality perceptions

Tim Heyner, Antje Cockrill, John Koenigsberger

Cardiff School of Management

Research output: Contribution to conference › Abstract › peer-review

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Abstract

This project aims to improve the understanding of the processes of successful (or failed) value creation for co-produced hybrid offerings. A framework based on Service Dominant Logics and the Integrated Quality framework is applied to the co-production and value creation of hybrid products offered by German opticians. The industry-specific degree of 'success' and 'failure' is assessed through a large-scale analysis of Google customer reviews, with a focus on perceived quality and its deviation from expectations

Original language	English
Pages	152-153
Number of pages	2
Publication status	Published - 2023
Event	Academy of Marketing Conference 2023: From Revolution to Revolutions - University of Birmingham, Birmingham, United Kingdom Duration: 3 Jul 2023 → 6 Jul 2023

Conference

Conference	Academy of Marketing Conference 2023
Country/Territory	United Kingdom
City	Birmingham
Period	3/07/23 → 6/07/23

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

Heyner, Cockrill, and Koenigsberger AM 23Other version, 1.85 MB

https://academyofmarketing.org/am2023-conference/

Cite this

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title = "Value creation for co--produced hybrid offerings: A large scale empirical study of the factors contributing to customers' quality perceptions",

abstract = "This project aims to improve the understanding of the processes of successful (or failed) value creation for co-produced hybrid offerings. A framework based on Service Dominant Logics and the Integrated Quality framework is applied to the co-production and value creation of hybrid products offered by German opticians. The industry-specific degree of 'success' and 'failure' is assessed through a large-scale analysis of Google customer reviews, with a focus on perceived quality and its deviation from expectations",

author = "Tim Heyner and Antje Cockrill and John Koenigsberger",

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language = "English",

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note = "Academy of Marketing Conference 2023 : From Revolution to Revolutions ; Conference date: 03-07-2023 Through 06-07-2023",

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T2 - Academy of Marketing Conference 2023

AU - Heyner, Tim

AU - Cockrill, Antje

AU - Koenigsberger, John

PY - 2023

Y1 - 2023

N2 - This project aims to improve the understanding of the processes of successful (or failed) value creation for co-produced hybrid offerings. A framework based on Service Dominant Logics and the Integrated Quality framework is applied to the co-production and value creation of hybrid products offered by German opticians. The industry-specific degree of 'success' and 'failure' is assessed through a large-scale analysis of Google customer reviews, with a focus on perceived quality and its deviation from expectations

AB - This project aims to improve the understanding of the processes of successful (or failed) value creation for co-produced hybrid offerings. A framework based on Service Dominant Logics and the Integrated Quality framework is applied to the co-production and value creation of hybrid products offered by German opticians. The industry-specific degree of 'success' and 'failure' is assessed through a large-scale analysis of Google customer reviews, with a focus on perceived quality and its deviation from expectations

M3 - Abstract

SP - 152

EP - 153

Y2 - 3 July 2023 through 6 July 2023

ER -