TY - JOUR
T1 - The role of typicality and novelty in the aesthetic preference of industrial products
T2 - Product value transformation
AU - Suhaimi, Safia Najwa
AU - Kuys, Blair
AU - Barron, Deirdre
AU - Allan Whitfield, T. W.
AU - Rahman, Zainurul Abdul
N1 - Publisher Copyright:
© 2022 Intellect Ltd Article.
PY - 2022/3/1
Y1 - 2022/3/1
N2 - This study explores the role of typicality and novelty in influencing the aesthetic preference for industrial products. Typicality and novelty’s effects on the aesthetic responses of designed objects have gained interest in the field of experimental aesthetics over the past decades, with a wide support towards the ‘Most Advanced Yet Acceptable’ (MAYA) principle. What is yet to be discovered is how both typicality and novelty influence the aesthetic preference for industrial products such as industrial machineries. Three industrial product categories that vary in their degree of functionality and decorativeness were identified including highly functional and low-decorativeness products, equally functional and decorative products and low-functional and highly decorative products. Online evaluations using 7-point Likert scales were distributed to participants from Australia and the Republic of China. An empirically validated scale for aesthetic preference, ‘Pleasing to See’ was employed in the evaluation. The empirical results show that typicality and novelty affect and influence the aesthetic preference differently across the tested industrial product categories. Given the findings, a quantifiable evaluation method that can benefit the product design industry especially in testing design concepts of industrial products is proposed. It is intended that the evaluative measures could help minimize the risks related to production, leading to an increased and transformed value of industrial products’ marketability.
AB - This study explores the role of typicality and novelty in influencing the aesthetic preference for industrial products. Typicality and novelty’s effects on the aesthetic responses of designed objects have gained interest in the field of experimental aesthetics over the past decades, with a wide support towards the ‘Most Advanced Yet Acceptable’ (MAYA) principle. What is yet to be discovered is how both typicality and novelty influence the aesthetic preference for industrial products such as industrial machineries. Three industrial product categories that vary in their degree of functionality and decorativeness were identified including highly functional and low-decorativeness products, equally functional and decorative products and low-functional and highly decorative products. Online evaluations using 7-point Likert scales were distributed to participants from Australia and the Republic of China. An empirically validated scale for aesthetic preference, ‘Pleasing to See’ was employed in the evaluation. The empirical results show that typicality and novelty affect and influence the aesthetic preference differently across the tested industrial product categories. Given the findings, a quantifiable evaluation method that can benefit the product design industry especially in testing design concepts of industrial products is proposed. It is intended that the evaluative measures could help minimize the risks related to production, leading to an increased and transformed value of industrial products’ marketability.
KW - aesthetic experience
KW - industrial design
KW - novelty
KW - product preference
KW - product value
KW - typicality
UR - http://www.scopus.com/inward/record.url?scp=85132425634&partnerID=8YFLogxK
U2 - 10.1386/dbs_00034_1
DO - 10.1386/dbs_00034_1
M3 - Article
AN - SCOPUS:85132425634
SN - 2055-2106
VL - 8
SP - 87
EP - 110
JO - Journal of Design, Business and Society
JF - Journal of Design, Business and Society
IS - 1
ER -