TY - CHAP
T1 - The Influence of Servicescape on Counterfeit Purchasing
T2 - An Exploratory Study
AU - Cockrill, Antje
AU - Counsell, Natalie Kate Rebecca
AU - Stokes, Peter
N1 - Publisher Copyright:
© 2017, Academy of Marketing Science.
PY - 2017
Y1 - 2017
N2 - For a growing number of consumers, purchasing ‘fake’ or counterfeit products is part of their everyday lives, with 25% of consumers readily admitting that they buy counterfeit products. (Hardy 2010). The easy availability of such products both through various retail environments and particularly the Internet encourages this buying behaviour. Bosworth (2006, p2) highlights this issue by maintaining that “while branded firms complain bitterly about the scale and impact of counterfeiting and piracy, the feeling invoked amongst individuals and even governments tends to be more ambiguous, at least for certain types of goods.”
AB - For a growing number of consumers, purchasing ‘fake’ or counterfeit products is part of their everyday lives, with 25% of consumers readily admitting that they buy counterfeit products. (Hardy 2010). The easy availability of such products both through various retail environments and particularly the Internet encourages this buying behaviour. Bosworth (2006, p2) highlights this issue by maintaining that “while branded firms complain bitterly about the scale and impact of counterfeiting and piracy, the feeling invoked amongst individuals and even governments tends to be more ambiguous, at least for certain types of goods.”
UR - http://www.scopus.com/inward/record.url?scp=85048681072&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-50008-9_157
DO - 10.1007/978-3-319-50008-9_157
M3 - Chapter
AN - SCOPUS:85048681072
T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
SP - 586
EP - 588
BT - Developments in Marketing Science
PB - Springer Nature
ER -