| Original language | English |
|---|---|
| Title of host publication | Nascent Connections 2013 |
| Subtitle of host publication | Proceedings of Swansea University Business School Postgraduate Research Conference |
| Publisher | Swansea University |
| ISBN (Print) | 97809576400 |
| Publication status | Published - 2013 |
| Externally published | Yes |
The Impact of Gamification on Brand Perception Enhancement
- Yang Yang
- , Antonis Simintiras
- , Antje Cockrill
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution