The Impact of Gamification on Brand Perception Enhancement

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Nascent Connections 2013
Subtitle of host publication	Proceedings of Swansea University Business School Postgraduate Research Conference
Publisher	Swansea University
ISBN (Print)	97809576400
Publication status	Published - 2013
Externally published	Yes

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