The case for constructionist, longitudinal and ethnographic approaches to understanding event experiences

This paper argues that to really understand the complexities of event experiences and their meaning, we need to gather rich data, on a longitudinal basis. It demonstrates how ethnographic and constructionist approaches assist in understanding event experiences in relation to the cultural context, symbolic nature, and ritualistic aspects of the event and the corresponding impacts on participants. It considers how spending time immersed in the culture of the event and observing with a wide angle lens, using photographic evidence to capture, recall and discuss experiences, provides for a depth of data beyond the realms of quantitative data collection. The paper presents research undertaken at the case of Llangollen International Musical Eisteddfod into experiences by event attendees and volunteers in relation to the specific aspect of intercultural communication and exchange. The findings provided rich and meaningful data on individual experiences at the case study event from which to provide recommendations for organisers on how this aspect of the event can be enhanced and improved. The results underline and demonstrate the effectiveness of longitudinal, constructionist and ethnographic methodological approaches in understanding event experiences, and their credibility and generalisability moving into the future.