Shifting Lines & Circles: Contouring innovation in the Creative Industries in respond to the Transformation Plan for Wales

Andrew Walters; Katie Beverley; Jo Ward; Safia Suhaimi

Shifting Lines & Circles: Contouring innovation in the Creative Industries in respond to the Transformation Plan for Wales

Research output: Contribution to conference › Poster › peer-review

Abstract

Prioritising the principles of circularity in the creative industries (CI) demands a fundamental reimagining of the systems, processes and cultures involved. We present the development of a design-led support intervention designed under UKRI Strength in Places project, Media Cymru [1], aimed at supporting aspiring innovators in the Welsh CI. It highlights the critical role of design facilitators in debunking myths surrounding 'circularity' and guiding creative practitioners through the complexities and challenges of adopting circular economy principles.

Original language	English
Publication status	Published - 29 Oct 2025
Event	World Design Congress 2025: Design For Planet - Barbican Centre, London, United Kingdom Duration: 9 Sept 2025 → 11 Sept 2025 https://www.worlddesigncongresslondon.com

Conference

Conference	World Design Congress 2025: Design For Planet
Abbreviated title	WDC 2025
Country/Territory	United Kingdom
City	London
Period	9/09/25 → 11/09/25
Internet address	https://www.worlddesigncongresslondon.com

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth
SDG 9 Industry, Innovation, and Infrastructure
SDG 12 Responsible Consumption and Production

Access to Document

https://wdo.org/programmes/world-design-congress/34worlddesigncongress/#1761679635581-5925cf08-0ec6Licence: CC BY

Cite this

Walters, A., Beverley, K., Ward, J., & Suhaimi, S. (2025). Shifting Lines & Circles: Contouring innovation in the Creative Industries in respond to the Transformation Plan for Wales. Poster session presented at World Design Congress 2025: Design For Planet, London, United Kingdom. https://wdo.org/programmes/world-design-congress/34worlddesigncongress/#1761679635581-5925cf08-0ec6

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Walters, A , Beverley, K , Ward, J & Suhaimi, S 2025, 'Shifting Lines & Circles: Contouring innovation in the Creative Industries in respond to the Transformation Plan for Wales', World Design Congress 2025: Design For Planet, London, United Kingdom, 9/09/25 - 11/09/25. <https://wdo.org/programmes/world-design-congress/34worlddesigncongress/#1761679635581-5925cf08-0ec6>

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T1 - Shifting Lines & Circles: Contouring innovation in the Creative Industries in respond to the Transformation Plan for Wales

AU - Walters, Andrew

AU - Beverley, Katie

AU - Ward, Jo

AU - Suhaimi, Safia

PY - 2025/10/29

Y1 - 2025/10/29

N2 - Prioritising the principles of circularity in the creative industries (CI) demands a fundamental reimagining of the systems, processes and cultures involved. We present the development of a design-led support intervention designed under UKRI Strength in Places project, Media Cymru [1], aimed at supporting aspiring innovators in the Welsh CI. It highlights the critical role of design facilitators in debunking myths surrounding 'circularity' and guiding creative practitioners through the complexities and challenges of adopting circular economy principles.

AB - Prioritising the principles of circularity in the creative industries (CI) demands a fundamental reimagining of the systems, processes and cultures involved. We present the development of a design-led support intervention designed under UKRI Strength in Places project, Media Cymru [1], aimed at supporting aspiring innovators in the Welsh CI. It highlights the critical role of design facilitators in debunking myths surrounding 'circularity' and guiding creative practitioners through the complexities and challenges of adopting circular economy principles.

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Y2 - 9 September 2025 through 11 September 2025

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