Reality television portrayals of Kavos, Greece: tourists behaving badly

Nicola Williams-Burnett, Heather Skinner*, Julia Fallon

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

18 Citations (Scopus)
24 Downloads (Pure)

Abstract

Reality television programmes are an increasingly ubiquitous element of popular culture. While other forms of popular culture’s impact on tourists’ perceptions of destination image have been considered in the extant literature, the impact of reality television is under-researched. This article provides a qualitative thematic analysis of televisual media portrayals of the tourist destination of Kavos, on the Greek island of Corfu, whose economy is almost solely reliant upon an increasingly short high-summer season. Reality television portrayals of tourist behavior have generated negative publicity about the resort’s image that may negatively affect potential tourists’ perceptions of Kavos as a destination.

Original languageEnglish
Pages (from-to)336-347
Number of pages12
JournalJournal of Travel and Tourism Marketing
Volume35
Issue number3
DOIs
Publication statusPublished - 20 Dec 2016

Keywords

  • British tourists
  • Destination image
  • Kavos
  • reality television

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