Abstract
This study explores how UK music festivals’ websites use green signalling to encourage potential
behaviour changes towards more sustainable actions by festival stakeholders. The study uses
website analysis to explore sustainability communication on major UK festival websites. Emerging themes have been developed into a framework with three core elements, labelled Educate, Enthuse and Engage, contributing to the overall efficacy of signalling sustainability to nudge green behaviour amongst festival audiences.
behaviour changes towards more sustainable actions by festival stakeholders. The study uses
website analysis to explore sustainability communication on major UK festival websites. Emerging themes have been developed into a framework with three core elements, labelled Educate, Enthuse and Engage, contributing to the overall efficacy of signalling sustainability to nudge green behaviour amongst festival audiences.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: |
| Subtitle of host publication | From Revolution to Revolutions |
| Place of Publication | Birmingham |
| Publisher | University of Birmingham |
| Pages | 99-100 |
| Number of pages | 2 |
| ISBN (Print) | 9781399958042 |
| Publication status | Published - 2023 |
| Event | Academy of Marketing Conference 2023: From Revolution to Revolutions - University of Birmingham, Birmingham, United Kingdom Duration: 3 Jul 2023 → 6 Jul 2023 |
Conference
| Conference | Academy of Marketing Conference 2023 |
|---|---|
| Country/Territory | United Kingdom |
| City | Birmingham |
| Period | 3/07/23 → 6/07/23 |