@inbook{2d508700ffca4183bb5defc0ccaec5ff,
title = "Product Assortment",
author = "Steven Osborne and \{Lucy Griffiths\}",
note = "This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products.",
year = "2011",
doi = "10.4135/9781412994156.n603",
language = "English",
isbn = "9781412973823",
editor = "Linda Swayne and Mark Dodds",
booktitle = "Encyclopedia of sports management and marketing",
publisher = "SAGE Publications Inc.",
}