Product Assortment

Steven Osborne; Lucy Griffiths

doi:10.4135/9781412994156

Product Assortment

Steven Osborne^*, Lucy Griffiths

^*Corresponding author for this work

Cardiff School of Sport and Health Sciences

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary › peer-review

Original language	English
Title of host publication	Encyclopedia of sports management and marketing
Editors	Linda Swayne, Mark Dodds
Publisher	SAGE Publications Inc.
ISBN (Electronic)	9781452266480, 9781506320373
ISBN (Print)	9781412973823
DOIs	https://doi.org/10.4135/9781412994156
Publication status	Published - 2011

Access to Document

10.4135/9781412994156

Cite this

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title = "Product Assortment",

author = "Steven Osborne and \{Lucy Griffiths\}",

note = "This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products.",

year = "2011",

doi = "10.4135/9781412994156",

language = "English",

isbn = "9781412973823",

editor = "Linda Swayne and Mark Dodds",

booktitle = "Encyclopedia of sports management and marketing",

publisher = "SAGE Publications Inc.",

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AU - Osborne, Steven

AU - Lucy Griffiths

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PY - 2011

Y1 - 2011

U2 - 10.4135/9781412994156

DO - 10.4135/9781412994156

M3 - Entry for encyclopedia/dictionary

SN - 9781412973823

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A2 - Swayne, Linda

A2 - Dodds, Mark

PB - SAGE Publications Inc.

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