TY - JOUR
T1 - Probing the Extremes of Aesthetics
T2 - The Role of Typicality and Novelty in the Aesthetic Preference of Industrial Boilers
AU - Suhaimi, Safia Najwa
AU - Kuys, Blair
AU - Barron, Deirdre
AU - Li, Nuoya
AU - Rahman, Zainurul
AU - Whitfield, Allan
N1 - Publisher Copyright:
© The Author(s) 2022.
PY - 2022/4/21
Y1 - 2022/4/21
N2 - There is a long history of humans attempting to understand what drives aesthetic preference. One line of inquiry examines the effects of typicality and novelty on aesthetic responses to designed products. There is currently a wide support towards the ‘Most Advanced Yet Acceptable’ (MAYA) principle, and studies underpinning this have focused on everyday objects. Despite the differences in the function of everyday objects, what they all have in common is their visibility. This do not tell us whether the aesthetic processing will be the same when applied to less visible objects. A study was undertaken using industrial boilers as stimuli and conducted on 7-point Likert scales with participants from Australia and China. The results are unequivocal: novelty makes a medium contribution, while typicality makes a low contribution. This is inconsistent with the notion that typicality is a major determinant of aesthetic preference, suggesting that the current models of aesthetic preference need elaboration.
AB - There is a long history of humans attempting to understand what drives aesthetic preference. One line of inquiry examines the effects of typicality and novelty on aesthetic responses to designed products. There is currently a wide support towards the ‘Most Advanced Yet Acceptable’ (MAYA) principle, and studies underpinning this have focused on everyday objects. Despite the differences in the function of everyday objects, what they all have in common is their visibility. This do not tell us whether the aesthetic processing will be the same when applied to less visible objects. A study was undertaken using industrial boilers as stimuli and conducted on 7-point Likert scales with participants from Australia and China. The results are unequivocal: novelty makes a medium contribution, while typicality makes a low contribution. This is inconsistent with the notion that typicality is a major determinant of aesthetic preference, suggesting that the current models of aesthetic preference need elaboration.
KW - aesthetic preference
KW - industrial products
KW - novelty
KW - product design
KW - typicality
UR - http://www.scopus.com/inward/record.url?scp=85128761390&partnerID=8YFLogxK
U2 - 10.1177/02762374221094137
DO - 10.1177/02762374221094137
M3 - Article
AN - SCOPUS:85128761390
SN - 0276-2374
VL - 41
SP - 216
EP - 230
JO - Empirical Studies of the Arts
JF - Empirical Studies of the Arts
IS - 1
ER -