Platform Business Model Innovation for Sustainability: A Framework for Industry 5.0 Integration

A comprehensive framework is developed for adopting Platform Business Model Innovation (PBMI) to enhance sustainable performance in the Industry 5.0 (I5.0) era. While PBMI plays a growing role in corporate transformation, tensions persist between profit-driven objectives and broader sustainability imperatives. Drawing on interdisciplinary literature in PBMI, sustainability-oriented innovation, network theory, and stakeholder theory, the framework integrates key I5.0 enablers such as human-centric principles, adaptive robotics, Industrial IoT, and cognitive collaboration to balance the triple bottom line of economic, environmental, and social value. Using a critical literature review and abductive synthesis, 11 propositions and four policy statements are formulated to guide the adoption and experimentation of PBMI for sustainability. The findings show that effective PBMI requires integration of value networks, life cycle thinking, and product-service systems to address evolving sustainability challenges. The framework demonstrates the transformative potential of I5.0 technologies in reshaping PBMI to achieve systemic value creation and offers strategic insights for managers, policymakers, and researchers seeking to align digital transformation with sustainable innovation while providing a theoretical foundation for future empirical validation.