TY - GEN
T1 - Participatory design research of vegetable-based snack products with adolescent participants
AU - Gilmour, Alice
AU - Gill, Steve
AU - Loudon, Gareth
N1 - Publisher Copyright:
© ICDC 2020.
PY - 2020
Y1 - 2020
N2 - The childhood obesity epidemic is often attributed to the widespread marketing of High Fat, Salt and Sugar (HFSS) foods. Currently, there is a lack of vegetable-based New Product Development (NPD) targeting adolescent consumers. The study aimed to investigate adolescents' willingness to incorporate three vegetables: cauliflower, potatoes and cabbage into vegetable-based snack products. Two participatory design research sessions were conducted with Welsh adolescents aged 12-to 13-years-old (n=41). The adolescents undertook three activities: (1) listing snack products currently eaten; (2) determining foods they associated with cauliflower, potatoes and cabbage; and, (3) designing a new vegetable-based snack product. Abductive thematic analysis resulted in four themes: Taste preferences, commercial branding, convenience, and health consciousness. Developing healthy vegetable-based snack products could potentially improve the dietary quality of adolescents. This is one of the first participatory design research studies to include adolescents in the NPD process for healthy snack products.
AB - The childhood obesity epidemic is often attributed to the widespread marketing of High Fat, Salt and Sugar (HFSS) foods. Currently, there is a lack of vegetable-based New Product Development (NPD) targeting adolescent consumers. The study aimed to investigate adolescents' willingness to incorporate three vegetables: cauliflower, potatoes and cabbage into vegetable-based snack products. Two participatory design research sessions were conducted with Welsh adolescents aged 12-to 13-years-old (n=41). The adolescents undertook three activities: (1) listing snack products currently eaten; (2) determining foods they associated with cauliflower, potatoes and cabbage; and, (3) designing a new vegetable-based snack product. Abductive thematic analysis resulted in four themes: Taste preferences, commercial branding, convenience, and health consciousness. Developing healthy vegetable-based snack products could potentially improve the dietary quality of adolescents. This is one of the first participatory design research studies to include adolescents in the NPD process for healthy snack products.
KW - Adolescents
KW - Food choices
KW - New Product Development
KW - Participatory design research
KW - Vegetables.
UR - http://www.scopus.com/inward/record.url?scp=85094579698&partnerID=8YFLogxK
U2 - 10.35199/ICDC.2020.20
DO - 10.35199/ICDC.2020.20
M3 - Conference contribution
AN - SCOPUS:85094579698
T3 - Proceedings of the 6th International Conference on Design Creativity, ICDC 2020
SP - 160
EP - 167
BT - Proceedings of the 6th International Conference on Design Creativity, ICDC 2020
A2 - Boujut, Jean-Francois
A2 - Cascini, Gaetano
A2 - Ahmed-Kristensen, Saeema
A2 - Georgiev, Georgi V.
A2 - Iivari, Netta
PB - The Design Society
T2 - 6th International Conference on Design Creativity, ICDC 2020
Y2 - 26 August 2020 through 28 August 2020
ER -
