Marketing for the health and fitness industry: Technology, strategy and value

Nicola Williams-Burnett; Hannah R. Marriott

doi:10.1108/9781839829048

Marketing for the health and fitness industry: Technology, strategy and value

Nicola Williams-Burnett^*
, Hannah R. Marriott

^*Corresponding author for this work

Research output: Book/Report › Book › peer-review

Abstract

Marketing for the Health and Fitness Industry: Technology, Strategy and Value provides an encompassing exploration of the current landscape in health and fitness marketing, expertly navigating the evolving challenges and transformations shaping the industry. Authored by a seasoned health and fitness practitioner, this monograph seamlessly weaves together diverse subjects such as participation trends, consumer behaviors, consumption values, and technology's impact. Spanning from the fitness boom of the 1970s to the present, the text offers a holistic perspective, offering practical insights into this dynamic and fast-paced market.

Original language	English
Publisher	Emerald Publishing
Number of pages	164
ISBN (Electronic)	9781839829048
ISBN (Print)	9781839829055
DOIs	https://doi.org/10.1108/9781839829048
Publication status	Published - 10 Jul 2025

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Access to Document

10.1108/9781839829048

Cite this

@book{848df20f0e92417093098a5f2fbde1e3,

title = "Marketing for the health and fitness industry: Technology, strategy and value",

abstract = "Marketing for the Health and Fitness Industry: Technology, Strategy and Value provides an encompassing exploration of the current landscape in health and fitness marketing, expertly navigating the evolving challenges and transformations shaping the industry. Authored by a seasoned health and fitness practitioner, this monograph seamlessly weaves together diverse subjects such as participation trends, consumer behaviors, consumption values, and technology's impact. Spanning from the fitness boom of the 1970s to the present, the text offers a holistic perspective, offering practical insights into this dynamic and fast-paced market.",

author = "Nicola Williams-Burnett and Marriott, \{Hannah R.\}",

year = "2025",

month = jul,

day = "10",

doi = "10.1108/9781839829048",

language = "English",

isbn = "9781839829055",

publisher = "Emerald Publishing",

}

TY - BOOK

T1 - Marketing for the health and fitness industry

T2 - Technology, strategy and value

AU - Williams-Burnett, Nicola

AU - Marriott, Hannah R.

PY - 2025/7/10

Y1 - 2025/7/10

N2 - Marketing for the Health and Fitness Industry: Technology, Strategy and Value provides an encompassing exploration of the current landscape in health and fitness marketing, expertly navigating the evolving challenges and transformations shaping the industry. Authored by a seasoned health and fitness practitioner, this monograph seamlessly weaves together diverse subjects such as participation trends, consumer behaviors, consumption values, and technology's impact. Spanning from the fitness boom of the 1970s to the present, the text offers a holistic perspective, offering practical insights into this dynamic and fast-paced market.

AB - Marketing for the Health and Fitness Industry: Technology, Strategy and Value provides an encompassing exploration of the current landscape in health and fitness marketing, expertly navigating the evolving challenges and transformations shaping the industry. Authored by a seasoned health and fitness practitioner, this monograph seamlessly weaves together diverse subjects such as participation trends, consumer behaviors, consumption values, and technology's impact. Spanning from the fitness boom of the 1970s to the present, the text offers a holistic perspective, offering practical insights into this dynamic and fast-paced market.

UR - https://www.scopus.com/pages/publications/105014559125

U2 - 10.1108/9781839829048

DO - 10.1108/9781839829048

M3 - Book

AN - SCOPUS:105014559125

SN - 9781839829055

BT - Marketing for the health and fitness industry

PB - Emerald Publishing

ER -

Marketing for the health and fitness industry: Technology, strategy and value

Abstract

UN SDGs

Access to Document

Other files and links

Cite this