TY - BOOK
T1 - Marketing for the health and fitness industry
T2 - Technology, strategy and value
AU - Williams-Burnett, Nicola
AU - Marriott, Hannah R.
N1 - Publisher Copyright:
© 2025 Nicola Williams-Burnett and Hannah R. Marriott. All rights reserved.
PY - 2025/7/10
Y1 - 2025/7/10
N2 - Marketing for the Health and Fitness Industry: Technology, Strategy and Value provides an encompassing exploration of the current landscape in health and fitness marketing, expertly navigating the evolving challenges and transformations shaping the industry. Authored by a seasoned health and fitness practitioner, this monograph seamlessly weaves together diverse subjects such as participation trends, consumer behaviors, consumption values, and technology's impact. Spanning from the fitness boom of the 1970s to the present, the text offers a holistic perspective, offering practical insights into this dynamic and fast-paced market.
AB - Marketing for the Health and Fitness Industry: Technology, Strategy and Value provides an encompassing exploration of the current landscape in health and fitness marketing, expertly navigating the evolving challenges and transformations shaping the industry. Authored by a seasoned health and fitness practitioner, this monograph seamlessly weaves together diverse subjects such as participation trends, consumer behaviors, consumption values, and technology's impact. Spanning from the fitness boom of the 1970s to the present, the text offers a holistic perspective, offering practical insights into this dynamic and fast-paced market.
UR - https://www.scopus.com/pages/publications/105014559125
U2 - 10.1108/9781839829048
DO - 10.1108/9781839829048
M3 - Book
AN - SCOPUS:105014559125
SN - 9781839829055
BT - Marketing for the health and fitness industry
PB - Emerald Publishing
ER -
