Management and Implications of Daily Deal Promotions in the Hospitality Industry: Toward Their Holistic Understanding

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
Publisher	IGI Global
ISBN (Electronic)	9781522597834
DOIs	https://doi.org/10.4018/978-1-5225-9783-4.ch008
Publication status	Published - 2020

Access to Document

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title = "Management and Implications of Daily Deal Promotions in the Hospitality Industry: Toward Their Holistic Understanding",

author = "Kasha Minor and Miha Bratec",

year = "2020",

doi = "10.4018/978-1-5225-9783-4.ch008",

language = "English",

booktitle = "Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries",

publisher = "IGI Global",

}

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T1 - Management and Implications of Daily Deal Promotions in the Hospitality Industry: Toward Their Holistic Understanding

AU - Minor, Kasha

AU - Bratec, Miha

PY - 2020

Y1 - 2020

U2 - 10.4018/978-1-5225-9783-4.ch008

DO - 10.4018/978-1-5225-9783-4.ch008

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BT - Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

PB - IGI Global

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