Introduction

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Marketing for the Health and Fitness Industry
Subtitle of host publication	Technology, Strategy and Value
Editors	Nicola Williams-Burnett, Hannah R. Marriott
Publisher	Emerald Publishing Limited
Chapter	1
Pages	1-18
Number of pages	18
ISBN (Electronic)	9781839829048
ISBN (Print)	9781839829055
DOIs	https://doi.org/10.1108/978-1-83982-904-820251001
Publication status	Published - 10 Jul 2025

Access to Document

@inbook{400a0e8272d546fcafb65624296283a6,

title = "Introduction",

author = "Nicola Williams-Burnett",

year = "2025",

month = jul,

day = "10",

doi = "10.1108/978-1-83982-904-820251001",

language = "English",

isbn = " 9781839829055",

pages = "1--18",

editor = "Williams-Burnett, \{Nicola \} and Marriott, \{Hannah R. \}",

booktitle = "Marketing for the Health and Fitness Industry",

publisher = "Emerald Publishing Limited",

}

TY - CHAP

T1 - Introduction

AU - Williams-Burnett, Nicola

PY - 2025/7/10

Y1 - 2025/7/10

UR - https://www.scopus.com/pages/publications/105014550928

U2 - 10.1108/978-1-83982-904-820251001

DO - 10.1108/978-1-83982-904-820251001

M3 - Chapter

SN - 9781839829055

SP - 1

EP - 18

BT - Marketing for the Health and Fitness Industry

A2 - Williams-Burnett, Nicola

A2 - Marriott, Hannah R.

PB - Emerald Publishing Limited

ER -