Human resource management in the media

This chapter addresses the strategic human resource management (HRM) issues facing media companies now and into the medium-term future. It reviews recent advances made in human resource management research and in particular those studies relating to the recruitment, performance and retention of staff since these elements primarily support organizational objectives pertaining to human capital. They are also the foundation of HRM policies and procedures. The chapter covers the issues of technological change, data analytics and the emergence of the socially aware recruit and concludes that media organizations need to remain adaptive to changes in the competitive environment and focus on the key areas that are most likely to affect strategic human resource management initiatives for the media workforce.