How Mindful Consumption inﬂuences the Relationship Between Suppliers' Oﬀerings and Customer Experience in Business-to-Business Contexts

Ahmed Almoraish; Sharad Gupta

doi:10.25401/cardiffmet.25860580

How Mindful Consumption inﬂuences the Relationship Between Suppliers' Oﬀerings and Customer Experience in Business-to-Business Contexts

Ahmed Almoraish^*
, Sharad Gupta

^*Corresponding author for this work

Cardiff School of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

While the concept of mindful consumption has been increasingly recognised as a critical influencer of
customer behaviour and experience in the Business-to-Consumer (B2C) (Thi, 2021), its exploration
within the Business-to-Business (B2B) domain remains notably under-researched (Iannacci, Fearon
and Pole 2021). This oversight is particularly striking given the substantial volume and significance of
B2B transactions. The paucity of research in this area could be attributed to the inherent complexity
of the B2B market, which is characterized by multifaceted decision-making processes involving
numerous stakeholders (Sheth and Uslay, 2023)

Original language	English
Title of host publication	Advances in Management and Innovation Conference 2024: Proceedings
Place of Publication	Cardiff, UK
Pages	121-124
Number of pages	4
Volume	8
DOIs	https://doi.org/10.25401/cardiffmet.25860580
Publication status	Published - May 2024
Event	Advances in Management and Innovation Conference - School of Management Cardiff Metropolitan University, Cardiff Duration: 21 May 2024 → 22 May 2024 Conference number: 8th

Conference

Conference	Advances in Management and Innovation Conference
City	Cardiff
Period	21/05/24 → 22/05/24

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production
SDG 17 Partnerships for the Goals

Keywords

Mindful consumption
Customer Experience
B2B
Services

Access to Document

10.25401/cardiffmet.25860580

Cite this

@inproceedings{e53361925ebc497791469198c67c315e,

title = "How Mindful Consumption inﬂuences the Relationship Between Suppliers' Oﬀerings and Customer Experience in Business-to-Business Contexts",

abstract = "While the concept of mindful consumption has been increasingly recognised as a critical influencer of customer behaviour and experience in the Business-to-Consumer (B2C) (Thi, 2021), its exploration within the Business-to-Business (B2B) domain remains notably under-researched (Iannacci, Fearon and Pole 2021). This oversight is particularly striking given the substantial volume and significance of B2B transactions. The paucity of research in this area could be attributed to the inherent complexity of the B2B market, which is characterized by multifaceted decision-making processes involving numerous stakeholders (Sheth and Uslay, 2023)",

keywords = "Mindful consumption, Customer Experience, B2B, Services",

author = "Ahmed Almoraish and Sharad Gupta",

year = "2024",

month = may,

doi = "10.25401/cardiffmet.25860580",

language = "English",

volume = "8",

pages = "121--124",

booktitle = "Advances in Management and Innovation Conference 2024: Proceedings",

note = "Advances in Management and Innovation Conference ; Conference date: 21-05-2024 Through 22-05-2024",

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Almoraish, A & Gupta, S 2024, How Mindful Consumption inﬂuences the Relationship Between Suppliers' Oﬀerings and Customer Experience in Business-to-Business Contexts. in Advances in Management and Innovation Conference 2024: Proceedings. vol. 8, Cardiff, UK, pp. 121-124, Advances in Management and Innovation Conference, Cardiff, 21/05/24. https://doi.org/10.25401/cardiffmet.25860580

How Mindful Consumption inﬂuences the Relationship Between Suppliers' Oﬀerings and Customer Experience in Business-to-Business Contexts. / Almoraish, Ahmed; Gupta, Sharad.
Advances in Management and Innovation Conference 2024: Proceedings. Vol. 8 Cardiff, UK, 2024. p. 121-124.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - While the concept of mindful consumption has been increasingly recognised as a critical influencer of customer behaviour and experience in the Business-to-Consumer (B2C) (Thi, 2021), its exploration within the Business-to-Business (B2B) domain remains notably under-researched (Iannacci, Fearon and Pole 2021). This oversight is particularly striking given the substantial volume and significance of B2B transactions. The paucity of research in this area could be attributed to the inherent complexity of the B2B market, which is characterized by multifaceted decision-making processes involving numerous stakeholders (Sheth and Uslay, 2023)

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