Abstract
Twenty years ago researchers found that quite apart from the manifest content of television commercials aimed at children, certain formal features showed a marked tendency to vary according to the sex of the target consumers: in particular certain post-production features (transitions and voice-overs). The current study involved a content analysis of formal features in 117 toy advertisements broadcast on British television. Statistically significant differences were found for the same features and also for camerawork.
| Original language | English |
|---|---|
| Pages (from-to) | 503-520 |
| Number of pages | 18 |
| Journal | Journal of Broadcasting & Electronic Media |
| Volume | 44 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2000 |
| Externally published | Yes |