Exploring reality television and social media as mediating factors between destination identity and destination image

Heather Skinner; Nicola Williams-Burnett; Julia Fallon

doi:10.1002/jtr.2499

Exploring reality television and social media as mediating factors between destination identity and destination image

Heather Skinner^*, Nicola Williams-Burnett, Julia Fallon

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

5 Citations (Scopus)

Abstract

Continuing trends towards location-based reality television programmes and growth in social media usage have contributed to boundaries between various destination image formation sources becoming increasingly blurred. Through analysing comments made on online news reports and social media posts about a reality television programme set in the popular resort of Kavos on the Greek Island of Corfu, the study explores various elements of these programmes to offer original insights into destination image formation in this new media environment, thus furthering understanding that has previously been lacking in the literature about relationships between destination identity, online and social media, and destination images.

Original language	English
Pages (from-to)	270-281
Number of pages	12
Journal	International Journal of Tourism Research
Volume	24
Issue number	2
DOIs	https://doi.org/10.1002/jtr.2499
Publication status	Published - 24 Oct 2021

Keywords

destination image
media perspectives
online and social media
qualitative methodology
reality television

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10.1002/jtr.2499

Cite this

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KW - media perspectives

KW - online and social media

KW - qualitative methodology

KW - reality television

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Exploring reality television and social media as mediating factors between destination identity and destination image

Abstract

Keywords

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