Enhancing the Visitor Experience in the Time of COVID 19: The Use of AI Robotics in Pembrokeshire Coastal Pathway

Kasha Minor, Emmet McLoughlin, Vicky Richards

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

AI and Robots represent a major innovation opportunity for the tourism sector, and their potential impact and application offer several new opportunities to enhance and develop the visitor experience. Nevertheless, there has been limited academic research on the use of robots, together with a limited number of destinations embracing this technology. Focusing on the Pembrokeshire Coastal Path, this research paper outlines how a multi methodological approach could be utilised to examine the use of AI and robotics in helping to enhance the visitor experience during the ongoing COVID-19 pandemic. The researchers anticipate that outcomes from such a study could not only provide theoretical contributions in the area of addressing concerns about accessibility in tourism and leisure settings, but also serve to inform both academia and the wider tourism industry to the benefits such technology can have towards enhancing the visitor experience within social distancing parameters.
Original languageEnglish
Title of host publicationInformation and Communication Technologies in Tourism 2021
Subtitle of host publicationProceedings of the ENTER 2021 eTourism Conference, January 19–22, 2021
PublisherSpringer Nature
ISBN (Electronic)9783030657857
ISBN (Print)9783030657840
DOIs
Publication statusPublished - 12 Jan 2021

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