Does Shock Advertising still work?: An Exploration of Emotional Advertising in Charity Appeals

Does Shock Advertising still work? An Exploration of Emotional Advertising in Charity Appeals

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	21st Recent Advances in Retailing & Services Science
Subtitle of host publication	EIRASS 2014 Annual Conference
Publication status	Published - 2014

@inproceedings{dba6fc9e0d2049beb1c23c65126c9686,

title = "Does Shock Advertising still work?: An Exploration of Emotional Advertising in Charity Appeals",

keywords = "Advertising, Charity",

author = "Antje Cockrill and Isobel Parsonage",

year = "2014",

language = "English",

isbn = "9789038635569 ",

booktitle = "21st Recent Advances in Retailing \& Services Science",

}