Considering the benefits and limitations of virtual and hybrid events

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

The Covid 19 pandemic, by necessity, caused a rapid transition to and adoption of virtual and hybrid events by many individuals and organisations. Consequently, there have been significant technological developments for delivering such events and social acceptance amongst organisations and consumers of their value. As we return to a more ‘normal’ operating environment, many events have reverted to face-to-face, and others have chosen to remain/reinvent themselves as virtual and hybrid events. While this has presented some challenges and issues, it has also highlighted the range of benefits that virtual and hybrid events can offer both to organisers and attendees.
Original languageEnglish
Title of host publicationVirtual Events Management
Subtitle of host publicationTheory and Methods for Event Management and Tourism
EditorsTim Brown, Claire Drakeley
Place of PublicationOxford
PublisherGoodfellow Publishers
Chapter3
Pages42-54
Number of pages13
ISBN (Electronic)ISBN: 978-1-915097-05-7
ISBN (Print) ISBN : 1-915097-57-6, ISBN : 1-915097-04-5
Publication statusPublished - 2023

Keywords

  • Virtual Events
  • Hybrid Events
  • technology
  • Inclusion
  • Sustainability

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