A case study of a dual design education approach to implementing new product development processes in a small to medium-sized enterprise

Gethin Roberts*, Andrew T. Walters, John L. Davies, Alan Mumby

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This paper is concerned with the implementation of new product development processes in a small to medium-sized enterprise. This implementation has been undertaken through the use of two company-university partnership mechanisms. Firstly, a two associate Knowledge Transfer Partnership model was implemented. This model placed two graduates within the company, supported by university and industrial supervisors to instigate change within the business. Secondly, the company's R&D manager and the two associates enrolled on the university's MSc in Rapid Product Development. The focus of this paper is on the effectiveness of this dual design education approach on implementing new design practices and overcoming barriers to change.

Original languageEnglish
Title of host publicationDS 43
Subtitle of host publicationProceedings of E and PDE 2007, the 9th International Conference on Engineering and Product Design Education
Pages625-630
Number of pages6
Publication statusPublished - 2007
Event10th International Conference on Engineering and Product Design Education, E and PDE 2008 - Newcastle, United Kingdom
Duration: 13 Sept 200714 Sept 2007

Publication series

NameDS 43: Proceedings of E and PDE 2007, the 9th International Conference on Engineering and Product Design Education

Conference

Conference10th International Conference on Engineering and Product Design Education, E and PDE 2008
Country/TerritoryUnited Kingdom
CityNewcastle
Period13/09/0714/09/07

Keywords

  • Knowledge Transfer Partnership
  • New Product Development
  • Organisational Culture and Politics
  • Small to Medium-Sized Enterprise

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