TY - GEN
T1 - A case study of a dual design education approach to implementing new product development processes in a small to medium-sized enterprise
AU - Roberts, Gethin
AU - Walters, Andrew T.
AU - Davies, John L.
AU - Mumby, Alan
PY - 2007
Y1 - 2007
N2 - This paper is concerned with the implementation of new product development processes in a small to medium-sized enterprise. This implementation has been undertaken through the use of two company-university partnership mechanisms. Firstly, a two associate Knowledge Transfer Partnership model was implemented. This model placed two graduates within the company, supported by university and industrial supervisors to instigate change within the business. Secondly, the company's R&D manager and the two associates enrolled on the university's MSc in Rapid Product Development. The focus of this paper is on the effectiveness of this dual design education approach on implementing new design practices and overcoming barriers to change.
AB - This paper is concerned with the implementation of new product development processes in a small to medium-sized enterprise. This implementation has been undertaken through the use of two company-university partnership mechanisms. Firstly, a two associate Knowledge Transfer Partnership model was implemented. This model placed two graduates within the company, supported by university and industrial supervisors to instigate change within the business. Secondly, the company's R&D manager and the two associates enrolled on the university's MSc in Rapid Product Development. The focus of this paper is on the effectiveness of this dual design education approach on implementing new design practices and overcoming barriers to change.
KW - Knowledge Transfer Partnership
KW - New Product Development
KW - Organisational Culture and Politics
KW - Small to Medium-Sized Enterprise
UR - http://www.scopus.com/inward/record.url?scp=84859241259&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84859241259
SN - 9780955394218
T3 - DS 43: Proceedings of E and PDE 2007, the 9th International Conference on Engineering and Product Design Education
SP - 625
EP - 630
BT - DS 43
T2 - 10th International Conference on Engineering and Product Design Education, E and PDE 2008
Y2 - 13 September 2007 through 14 September 2007
ER -