Rufus Adebayo

Research output

Research output per year 2020 2024 2025

• 3 Chapter
• 3 Article
• 1 Review article

Research output per year

Research output per year

Search results

• 2025

  The engaging tripods of influencer marketing, influencers, and affiliate marketing: Establishing current nexus between Nigeria and South Africa contexts

  Adebayo, R. O., Akpan, U. J. & Ayodele, A. A., 1 Jan 2025, Influencer Marketing: Building Brand Communities and Engagement. Costello, J. & Yesiloglu, S. (eds.). Taylor and Francis, p. 133-150 18 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

  2 Citations (Scopus)
• 2024

  Influence of social media on organizational communication and organizational culture at the South African Social Security Agency in South Africa

  Dlelengana, S., Adebayo, R. & Chikukwa, T., 27 May 2024, In: Problems and Perspectives in Management. 22, 2, p. 433-442 10 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

• Native advertising: Concepts, theory and practice

  Costello, J. & Adebayo, R., 1 Jan 2024, Digital Advertising Evolution. Taylor and Francis, p. 121-133 13 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

• Native advertising: concepts, theory, and practice

  Costello, J. & Adebayo, R., 27 Dec 2024, Digital Advertising Evolution. MacRury, I. & Manika, D. (eds.). Routledge

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

• Reviewing Literature, Theories and Approaches Of the Influence of Christian Evangelical Activities in Nigeria and South Africa

  Akpan, U. J., Adebayo, R. O. & Mkhize, S. M., 1 Dec 2024, In: African Journal of Religion, Philosophy and Culture. 5, 2, p. 5-24 20 p.

  Research output: Contribution to journal › Review article › peer-review
• 2021

  Shopping for salvation: A comparative appraisal of the place of worship and marketplace in South Africa

  Adebayo, R. O., Jan 2021, In: International Journal of Religious Tourism and Pilgrimage. 8, 8, p. 57-69 13 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access
• 2020

  Marketing as an enabler for churches to fulfill their social responsibility

  Adebayo, R. O. & Govender, J. P., 1 Mar 2020, In: Journal for the Study of Religions and Ideologies. 19, 55, p. 3-19 17 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access
  1 Citation (Scopus)