Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 12 Responsible Consumption and Production
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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The engaging tripods of influencer marketing, influencers, and affiliate marketing: Establishing current nexus between Nigeria and South Africa contexts
Adebayo, R. O., Akpan, U. J. & Ayodele, A. A., 1 Jan 2025, Influencer Marketing: Building Brand Communities and Engagement. Costello, J. & Yesiloglu, S. (eds.). Taylor and Francis, p. 133-150 18 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
2 Citations (Scopus) -
Influence of social media on organizational communication and organizational culture at the South African Social Security Agency in South Africa
Dlelengana, S., Adebayo, R. & Chikukwa, T., 27 May 2024, In: Problems and Perspectives in Management. 22, 2, p. 433-442 10 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Citation (Scopus) -
Native advertising: Concepts, theory and practice
Costello, J. & Adebayo, R., 1 Jan 2024, Digital Advertising Evolution. Taylor and Francis, p. 121-133 13 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Native advertising: concepts, theory, and practice
Costello, J. & Adebayo, R., 27 Dec 2024, Digital Advertising Evolution. MacRury, I. & Manika, D. (eds.). RoutledgeResearch output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Reviewing Literature, Theories and Approaches Of the Influence of Christian Evangelical Activities in Nigeria and South Africa
Akpan, U. J., Adebayo, R. O. & Mkhize, S. M., 1 Dec 2024, In: African Journal of Religion, Philosophy and Culture. 5, 2, p. 5-24 20 p.Research output: Contribution to journal › Review article › peer-review