Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 13 Climate Action
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
Perceived Market Leadership and Customer Engagement for IT Companies in the Enterprise Software Market: Evaluating the Role of Social Media Marketing
Kethuda, O. & Ayoubi, R., 7 Jan 2025, In: Journal of Business-to-Business Marketing. 33, 1, p. 147-166 20 p.Research output: Contribution to journal › Article › peer-review
Open Access2 Citations (Scopus) -
The role of environmental literacy, psychological distance of climate change, and collectivism on generation Z's collaborative consumption tendency
Aktan, M. & Kethüda, Ö., 26 Mar 2023, In: Journal of Consumer Behaviour. 23, 1, p. 126-140 15 p.Research output: Contribution to journal › Article › peer-review
40 Citations (Scopus) -
The role of social media marketing activities in converting existing students into university advocates
Kethüda, Ö. & Bilgin, Y., 24 Jul 2023, In: Journal of Marketing for Higher Education.Research output: Contribution to journal › Article › peer-review
11 Citations (Scopus) -
Charity Social Media Marketing and Its Influence on Charity Brand Image, Brand Trust, and Donation Intention
Bilgin, Y. & Kethüda, Ö., 20 Jan 2022, In: Voluntas. 33, 5, p. 1091-1102 12 p.Research output: Contribution to journal › Article › peer-review
56 Citations (Scopus) -
Evaluating the influence of university ranking on the credibility and perceived differentiation of university brands
Kethüda, Ö., 12 Apr 2022, In: Journal of Marketing for Higher Education.Research output: Contribution to journal › Article › peer-review
17 Citations (Scopus)