Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Influencer marketing in Egypt: An exploration into generational perspectives
Moustafa, N., Glanfield, K. & Costello, J., 1 Jan 2025, Influencer Marketing: Building Brand Communities and Engagement. Costello, J. & Yesiloglu, S. (eds.). Taylor and Francis, p. 91-114 24 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
2 Citations (Scopus) -
Professional Rivalry and the Quest for Strategizing Privileges Among Middle Managers
Wolf, C., Burke, G. T. & Glanfield, K., 17 Jun 2025, In: Academy of Management Proceedings. 2025, 1Research output: Contribution to journal › Meeting Abstract › peer-review
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Service-dominant logic: reframing category captainship and retailer category management
Benson, M. C., Glanfield, K., Hirst, C. & Wakenshaw, S., 11 Jul 2023, In: International Journal of Retail and Distribution Management.Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Citations (Scopus)11 Downloads (Pure) -
Practitioner module partnership and sponsorship
Glanfield, K., 15 Oct 2019, Learning and Teaching in Higher Education: Perspectives from a Business School. Edward Elgar Publishing Ltd., p. 271-278 8 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Corporate branding’s influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, K., Ackfeldt, A. L. & Melewar, T. C., 25 Jan 2018, In: Journal of General Management. 43, 2, p. 63-69 7 p.Research output: Contribution to journal › Article › peer-review
12 Citations (Scopus)