Personal profile
Research interests
My research interests are within the area of consumer behaviour and technology adoption; with an additional focus on pedagogy in higher education. I have used a wide range of research methods but prefer quantitative work; and am particularly interested in statistical modelling.
Education/Academic qualification
PhD, A comparative study of Marketing management in British and German university libraries, Aberystwyth University
Award Date: 1 Jul 1996
MLib (now:MSc Econ) Merit, Aberystwyth University
Award Date: 1 Jul 1992
MA American Studies with International Politics, Adult Education, Economics, Goethe Universität Frankfurt
Award Date: 1 Feb 1991
External positions
External Examiner (MBA), Middlesex University
2019 → …
External Research Supervisor (PhD & DBA), University of Wales Trinity Saint David
2019 → …
Keywords
- HA Statistics
- LB2300 Higher Education
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production
Collaborations and top research areas from the last five years
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Influencers at risk: Cancel culture
Cockrill, A., 1 Jan 2025, Influencer Marketing: Building Brand Communities and Engagement. Costello, J. & Yesiloglu, S. (eds.). Taylor and Francis, p. 193-206 14 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
3 Citations (Scopus) -
Modelling the impact of emotional intelligence on academic performance: A conceptual and empirical approach in higher education
Mohamed Hashim, M. A., Tlemsani, I., Ndrecaj, V. & Cockrill, A., 2 May 2025, In: Innovations in Education and Teaching International. p. 1-18 18 p.Research output: Contribution to journal › Article › peer-review
Open Access3 Citations (Scopus) -
A framework for the dissemination of research on depression via social media
Jackson, N., Cockrill, A. & Almoraish, A., 7 Nov 2024, In: British Journal of Health Care Management. 30, 11, p. 1-15 15 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
Leveraging Students’ Emotional Intelligence: An intelligent Approach to Higher Education Strategy
Mohamed Hashim, M. A., Ndrecaj, V., Mason-Jones, R. & Cockrill, A., 21 May 2024.Research output: Contribution to conference › Paper
Open AccessFile46 Downloads (Pure) -
The Changing Use of Facebook: The Impact for Marketers
Cockrill, A. & Almoraish, A., Jul 2024, Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit. Cardiff UniversityResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open AccessFile6 Downloads (Pure)