Antje Cockrill

PhD, Fieldgroup Chair Marketing, MSc Strategic Marketing Programme Director

19942019

Research activity per year

Personal profile

Research interests

My research interests are within the area of consumer behaviour and technology adoption; with an additional focus on pedagogy in higher education. I have used a wide range of research methods but prefer quantitative work; and am particularly interested in statistical modelling.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

PhD, A comparative study of Marketing management in British and German university libraries, Aberystwyth University

Award Date: 1 Jul 1996

MLib (now:MSc Econ) Merit, Aberystwyth University

Award Date: 1 Jul 1992

MA American Studies with International Politics, Adult Education, Economics, Goethe Universität Frankfurt

Award Date: 1 Feb 1991

External positions

External Examiner (MBA), Middlesex University

2019 → …

External Research Supervisor (PhD & DBA), University of Wales Trinity Saint David

2019 → …

Keywords

  • HA Statistics
  • LB2300 Higher Education