Research output per year
Research output per year
PhD, Fieldgroup Chair Marketing, MSc Strategic Marketing Programme Director
Research activity per year
My research interests are within the area of consumer behaviour and technology adoption; with an additional focus on pedagogy in higher education. I have used a wide range of research methods but prefer quantitative work; and am particularly interested in statistical modelling.
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
PhD, A comparative study of Marketing management in British and German university libraries, Aberystwyth University
Award Date: 1 Jul 1996
MLib (now:MSc Econ) Merit, Aberystwyth University
Award Date: 1 Jul 1992
MA American Studies with International Politics, Adult Education, Economics, Goethe Universität Frankfurt
Award Date: 1 Feb 1991
External Examiner (MBA), Middlesex University
2019 → …
External Research Supervisor (PhD & DBA), University of Wales Trinity Saint David
2019 → …
Research output: Contribution to journal › Article › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Research output: Contribution to journal › Article › peer-review