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The Welsh Centre for Tourism Research (WCTR)

Organisation profile

Organisation profile

The WCTR is focused on the delivery of policy-informing research related to a diverse range of research interests under the broad tourism, hospitality and events banner across public, private and voluntary sectors.  WCTR has strong links with local authorities in Wales, as well as the Welsh Government teams, Visit Wales and Event Wales.  WCTR researchers have developed an event impact evaluation methodology which has been applied to a range of high-profile events, such as the 2017 UEFA Champions League Final, 2018 Volvo Ocean Race in Cardiff and the Cardiff Music City Festival 2024. The WCTR was also a partner in the Next Tourism Generation Alliance (Wales), a €4 million EU project seeking to address skills needs in tourism and related sectors focusing on digital, social and sustainability skill sets.  Recent work on Sense of Place has included training and development for Invisible Cardiff, demonstrating civic mission activities of WCTR. 

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):

  1. SDG 1 - No Poverty
    SDG 1 No Poverty
  2. SDG 2 - Zero Hunger
    SDG 2 Zero Hunger
  3. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being
  4. SDG 4 - Quality Education
    SDG 4 Quality Education
  5. SDG 5 - Gender Equality
    SDG 5 Gender Equality
  6. SDG 7 - Affordable and Clean Energy
    SDG 7 Affordable and Clean Energy
  7. SDG 8 - Decent Work and Economic Growth
    SDG 8 Decent Work and Economic Growth
  8. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure
  9. SDG 10 - Reduced Inequalities
    SDG 10 Reduced Inequalities
  10. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production
  11. SDG 13 - Climate Action
    SDG 13 Climate Action
  12. SDG 14 - Life Below Water
    SDG 14 Life Below Water
  13. SDG 15 - Life on Land
    SDG 15 Life on Land
  14. SDG 16 - Peace, Justice and Strong Institutions
    SDG 16 Peace, Justice and Strong Institutions

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or