Organisation profile
Organisation profile
The Customer Research Network is an inclusive and interdisciplinary platform which brings together researchers who are actively engaged in research related to customer behaviour working across sectors such as food, sports, fashion, technology, tourism, hospitality, and more. It also supports those investigating various customer contexts, such as retail, digital, B2B, and service-based markets. The research group aims to foster collaboration, idea exchange, and research integration across these diverse domains, enhancing both academic and practical understanding of customer behaviour.
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
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SDG 7 Affordable and Clean Energy -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action -
SDG 14 Life Below Water
Collaborations and top research areas from the last five years
Profiles
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Emma Bettinson
- Cardiff School of Management - Head of Department and Principal Lecturer
- Customer Research Network
- The Welsh Centre for Tourism Research (WCTR)
Person: Academic
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Niki Bolton
- Cardiff School of Management - Professor of Strategic Policy and Practice
- Customer Research Network
- Centre for Health, Activity, & Wellbeing Research (CAWR)
- Regional Innovation & Regeneration Centre (RIRC)
Person: Academic
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Antje Cockrill
- Customer Research Network
- Cardiff School of Management - Senior Lecturer in Marketing
- Value Flow Centre (VFC)
Person: Academic
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Development and validation of the entrepreneur hardiness scale for immigrant entrepreneurs in the UAE: a comprehensive study
Tantry, A., Hashim, M. A. M., Gilani, S. A. M., Tlemsani, I., Khan, N. & Alsabbah, S., 6 Jan 2026, In: Current Psychology. 45, 2, 143.Research output: Contribution to journal › Article › peer-review
Open Access -
Platform Business Models Operations in Industry 5.0
Mohamed Hashim, M. A., Tlemsani, I., Matthews, R., El-Temtamy, O., Majid Gilani, S. A. & Tantry, A., 2 Jan 2026, The Future of Work : How Technology is Transforming Jobs and Skills. El Khoury , R. (ed.). Springer Science and Business Media Deutschland GmbH, Vol. 291. p. 157-165 9 p. (Studies in Systems, Decision and Control; vol. 291).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Exploring Effective Supply Chain Readiness and Resilience Within the Marine Renewable Energy Sector: A Future Reality Tree Approach
Mason-Jones, R. K., Davies, P. G., Thomas, A. J. & Griffiths, C. A., 15 Dec 2025, In: Sustainability (Switzerland). 17, 24, 11275.Research output: Contribution to journal › Article › peer-review
Open Access