TY - JOUR
T1 - Western popular music consumption by highly involved Chinese music fans
AU - Cockrill, Antje
AU - Liu, Yang
PY - 2013/2/8
Y1 - 2013/2/8
N2 - This paper explores the development of Western popular music consumption for highly involved Chinese consumers. This research is exploratory and uses semi-structured online interviews. The consumption of Western popular music in China is deeply embedded in the changing political and social context. In the late 1980s and early 1990s, an underground culture of 'dakou', cut tapes and CDs, developed, which was a decisive and formative influence for many of our respondents. Later this was supplemented by counterfeit tapes/CDs, and by Internet downloads, which also increased access to Western music. However, both recorded and live music are still censored in China. Our respondents agreed that the political restrictions on music have prevented China from developing a 'normal' music market, and created a market which is almost entirely based on illegal downloading. As the lifestyle choices of our respondents were deeply influenced by the consumption of Western music, many of them ultimately decided to leave China and live abroad.
AB - This paper explores the development of Western popular music consumption for highly involved Chinese consumers. This research is exploratory and uses semi-structured online interviews. The consumption of Western popular music in China is deeply embedded in the changing political and social context. In the late 1980s and early 1990s, an underground culture of 'dakou', cut tapes and CDs, developed, which was a decisive and formative influence for many of our respondents. Later this was supplemented by counterfeit tapes/CDs, and by Internet downloads, which also increased access to Western music. However, both recorded and live music are still censored in China. Our respondents agreed that the political restrictions on music have prevented China from developing a 'normal' music market, and created a market which is almost entirely based on illegal downloading. As the lifestyle choices of our respondents were deeply influenced by the consumption of Western music, many of them ultimately decided to leave China and live abroad.
KW - China
KW - Music
KW - Music consumption
KW - Popular music
UR - http://www.scopus.com/inward/record.url?scp=84876712154&partnerID=8YFLogxK
U2 - 10.1016/j.jretconser.2013.01.008
DO - 10.1016/j.jretconser.2013.01.008
M3 - Article
AN - SCOPUS:84876712154
SN - 0969-6989
VL - 20
SP - 263
EP - 271
JO - Journal of Retailing and Consumer Services
JF - Journal of Retailing and Consumer Services
IS - 3
ER -