Visual Social Media Communication of Italian Luxury Hotels and the Pandemic: An AI-Assisted Content Analysis

Katarzyna Minor; Jelena Mušanović; Jelena Dorčić; Miha Bratec

doi:10.1007/978-3-031-25752-0_16

Visual Social Media Communication of Italian Luxury Hotels and the Pandemic: An AI-Assisted Content Analysis

Katarzyna Minor^*, Jelena Mušanović, Jelena Dorčić, Miha Bratec

^*Awdur cyfatebol y gwaith hwn

Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Cyfraniad mewn cynhadledd › adolygiad gan gymheiriaid

3 Dyfyniadau (Scopus)

Crynodeb

This study analyses the visual social media communication of Italian 5-star hotel brands to investigate whether it has changed over the course of COVID-19. An AI-based image content analysis approach was used to extract the most frequently ascribed labels from 2,439 collected photos of three consecutive year samples. The results of the performed content analysis show that the visual communication of the hotel brand is mainly focused on interior design and the natural environment, with the pandemic stimulating the use of the latter. The study contributes the literature by reinforcing the importance of relative consistency in luxury brand communication even in turbulent times.

Iaith wreiddiol	Saesneg
Teitl	Information and Communication Technologies in Tourism 2023 - Proceedings of the ENTER 2023 eTourism Conference
Golygyddion	Berta Ferrer-Rosell, David Massimo, Katerina Berezina
Cyhoeddwr	Springer Nature
Tudalennau	148-153
Nifer y tudalennau	6
ISBN (Argraffiad)	9783031257513
Dynodwyr Gwrthrych Digidol (DOIs)	https://doi.org/10.1007/978-3-031-25752-0_16
Statws	Cyhoeddwyd - 15 Ion 2023
Digwyddiad	30th Annual International eTourism Conference, ENTER 2023 - Johannesburg, De Affrica Hyd: 18 Ion 2023 → 20 Ion 2023

Cyfres gyhoeddiadau

Enw	Springer Proceedings in Business and Economics
ISSN (Argraffiad)	2198-7246
ISSN (Electronig)	2198-7254

Cynhadledd

Cynhadledd	30th Annual International eTourism Conference, ENTER 2023
Gwlad/Tiriogaeth	De Affrica
Dinas	Johannesburg
Cyfnod	18/01/23 → 20/01/23

Mynediad at Ddogfen

10.1007/978-3-031-25752-0_16

Ffeiliau eraill a chysylltiadau

Dolen i’r cyhoeddiad yn Scopus

Dyfynnu hyn

Minor, K., Mušanović, J., Dorčić, J., & Bratec, M. (2023). Visual Social Media Communication of Italian Luxury Hotels and the Pandemic: An AI-Assisted Content Analysis. Yn B. Ferrer-Rosell, D. Massimo, & K. Berezina (Gol.), Information and Communication Technologies in Tourism 2023 - Proceedings of the ENTER 2023 eTourism Conference (tt. 148-153). (Springer Proceedings in Business and Economics). Springer Nature. https://doi.org/10.1007/978-3-031-25752-0_16

Minor, Katarzyna ; Mušanović, Jelena ; Dorčić, Jelena et al. / Visual Social Media Communication of Italian Luxury Hotels and the Pandemic : An AI-Assisted Content Analysis. Information and Communication Technologies in Tourism 2023 - Proceedings of the ENTER 2023 eTourism Conference. Gol. / Berta Ferrer-Rosell ; David Massimo ; Katerina Berezina. Springer Nature, 2023. tt. 148-153 (Springer Proceedings in Business and Economics).

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title = "Visual Social Media Communication of Italian Luxury Hotels and the Pandemic: An AI-Assisted Content Analysis",

abstract = "This study analyses the visual social media communication of Italian 5-star hotel brands to investigate whether it has changed over the course of COVID-19. An AI-based image content analysis approach was used to extract the most frequently ascribed labels from 2,439 collected photos of three consecutive year samples. The results of the performed content analysis show that the visual communication of the hotel brand is mainly focused on interior design and the natural environment, with the pandemic stimulating the use of the latter. The study contributes the literature by reinforcing the importance of relative consistency in luxury brand communication even in turbulent times.",

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note = "Publisher Copyright: {\textcopyright} 2023, The Author(s).; 30th Annual International eTourism Conference, ENTER 2023 ; Conference date: 18-01-2023 Through 20-01-2023",

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Minor, K, Mušanović, J, Dorčić, J & Bratec, M 2023, Visual Social Media Communication of Italian Luxury Hotels and the Pandemic: An AI-Assisted Content Analysis. yn B Ferrer-Rosell, D Massimo & K Berezina (gol.), Information and Communication Technologies in Tourism 2023 - Proceedings of the ENTER 2023 eTourism Conference. Springer Proceedings in Business and Economics, Springer Nature, tt. 148-153, 30th Annual International eTourism Conference, ENTER 2023, Johannesburg, De Affrica, 18/01/23. https://doi.org/10.1007/978-3-031-25752-0_16

Visual Social Media Communication of Italian Luxury Hotels and the Pandemic: An AI-Assisted Content Analysis. / Minor, Katarzyna; Mušanović, Jelena; Dorčić, Jelena et al.
Information and Communication Technologies in Tourism 2023 - Proceedings of the ENTER 2023 eTourism Conference. gol. / Berta Ferrer-Rosell; David Massimo; Katerina Berezina. Springer Nature, 2023. t. 148-153 (Springer Proceedings in Business and Economics).

Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Cyfraniad mewn cynhadledd › adolygiad gan gymheiriaid

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AB - This study analyses the visual social media communication of Italian 5-star hotel brands to investigate whether it has changed over the course of COVID-19. An AI-based image content analysis approach was used to extract the most frequently ascribed labels from 2,439 collected photos of three consecutive year samples. The results of the performed content analysis show that the visual communication of the hotel brand is mainly focused on interior design and the natural environment, with the pandemic stimulating the use of the latter. The study contributes the literature by reinforcing the importance of relative consistency in luxury brand communication even in turbulent times.

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Minor K, Mušanović J, Dorčić J, Bratec M. Visual Social Media Communication of Italian Luxury Hotels and the Pandemic: An AI-Assisted Content Analysis. Yn Ferrer-Rosell B, Massimo D, Berezina K, golygyddion, Information and Communication Technologies in Tourism 2023 - Proceedings of the ENTER 2023 eTourism Conference. Springer Nature. 2023. t. 148-153. (Springer Proceedings in Business and Economics). doi: 10.1007/978-3-031-25752-0_16