Value creation for co--produced hybrid offerings: A large scale empirical study of the factors contributing to customers' quality perceptions

Tim Heyner; Antje Cockrill; John Koenigsberger

Value creation for co--produced hybrid offerings: A large scale empirical study of the factors contributing to customers' quality perceptions

Tim Heyner
, Antje Cockrill
, John Koenigsberger

Ysgol Reoli Caerdydd

Allbwn ymchwil: Cyfraniad at gynhadledd › Abstract › adolygiad gan gymheiriaid

20 Wedi eu Llwytho i Lawr (Pure)

Crynodeb

This project aims to improve the understanding of the processes of successful (or failed) value creation for co-produced hybrid offerings. A framework based on Service Dominant Logics and the Integrated Quality framework is applied to the co-production and value creation of hybrid products offered by German opticians. The industry-specific degree of 'success' and 'failure' is assessed through a large-scale analysis of Google customer reviews, with a focus on perceived quality and its deviation from expectations

Iaith wreiddiol	Saesneg
Tudalennau	152-153
Nifer y tudalennau	2
Statws	Cyhoeddwyd - 2023
Digwyddiad	Academy of Marketing Conference 2023: From Revolution to Revolutions - University of Birmingham, Birmingham, Y Deyrnas Unedig Hyd: 3 Gorff 2023 → 6 Gorff 2023

Cynhadledd

Cynhadledd	Academy of Marketing Conference 2023
Gwlad/Tiriogaeth	Y Deyrnas Unedig
Dinas	Birmingham
Cyfnod	3/07/23 → 6/07/23

NDC y CU

Mae’r allbwn hwn yn cyfrannu at y Nod(au) Datblygu Cynaliadwy canlynol

NDC 9 Diwydiant, Arloesi a Seilwaith

Mynediad at Ddogfen

Heyner, Cockrill, and Koenigsberger AM 23Fersiwn arall, 1.85 MB

https://academyofmarketing.org/am2023-conference/

Dyfynnu hyn

@conference{a2818051b7de4aa79268e50b56c7beaa,

title = "Value creation for co--produced hybrid offerings: A large scale empirical study of the factors contributing to customers' quality perceptions",

abstract = "This project aims to improve the understanding of the processes of successful (or failed) value creation for co-produced hybrid offerings. A framework based on Service Dominant Logics and the Integrated Quality framework is applied to the co-production and value creation of hybrid products offered by German opticians. The industry-specific degree of 'success' and 'failure' is assessed through a large-scale analysis of Google customer reviews, with a focus on perceived quality and its deviation from expectations",

author = "Tim Heyner and Antje Cockrill and John Koenigsberger",

year = "2023",

language = "English",

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note = "Academy of Marketing Conference 2023 : From Revolution to Revolutions ; Conference date: 03-07-2023 Through 06-07-2023",

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Value creation for co--produced hybrid offerings: A large scale empirical study of the factors contributing to customers' quality perceptions. / Heyner, Tim; Cockrill, Antje; Koenigsberger, John.
2023. 152-153 Ffurflen grynodeb Academy of Marketing Conference 2023, Birmingham, Y Deyrnas Unedig.

Allbwn ymchwil: Cyfraniad at gynhadledd › Abstract › adolygiad gan gymheiriaid

TY - CONF

T1 - Value creation for co--produced hybrid offerings

T2 - Academy of Marketing Conference 2023

AU - Heyner, Tim

AU - Cockrill, Antje

AU - Koenigsberger, John

PY - 2023

Y1 - 2023

N2 - This project aims to improve the understanding of the processes of successful (or failed) value creation for co-produced hybrid offerings. A framework based on Service Dominant Logics and the Integrated Quality framework is applied to the co-production and value creation of hybrid products offered by German opticians. The industry-specific degree of 'success' and 'failure' is assessed through a large-scale analysis of Google customer reviews, with a focus on perceived quality and its deviation from expectations

AB - This project aims to improve the understanding of the processes of successful (or failed) value creation for co-produced hybrid offerings. A framework based on Service Dominant Logics and the Integrated Quality framework is applied to the co-production and value creation of hybrid products offered by German opticians. The industry-specific degree of 'success' and 'failure' is assessed through a large-scale analysis of Google customer reviews, with a focus on perceived quality and its deviation from expectations

M3 - Abstract

SP - 152

EP - 153

Y2 - 3 July 2023 through 6 July 2023

ER -