Toward emergent technology for blended public displays

Public displays are becoming increasingly commonplace, yet recent studies place the effectiveness and user acceptance of them into doubt. This paper motivates the need for a new class of display technology that can more effectively blend with its environment and introduces the concept of selforganizing emergent displays as a vehicle to achieving this. The paper goes on to briefly describe Firefly, a prototype emergent display system, and evaluate its scalability, effectiveness, and user acceptance through experimental analysis and a field trial.