The Influence of Servicescape on Counterfeit Purchasing: An Exploratory Study

Antje Cockrill; Natalie Kate Rebecca Counsell; Peter Stokes

doi:10.1007/978-3-319-50008-9_157

The Influence of Servicescape on Counterfeit Purchasing: An Exploratory Study

Antje Cockrill
, Natalie Kate Rebecca Counsell
, Peter Stokes

Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod › adolygiad gan gymheiriaid

1 Dyfyniad (Scopus)

Crynodeb

For a growing number of consumers, purchasing ‘fake’ or counterfeit products is part of their everyday lives, with 25% of consumers readily admitting that they buy counterfeit products. (Hardy 2010). The easy availability of such products both through various retail environments and particularly the Internet encourages this buying behaviour. Bosworth (2006, p2) highlights this issue by maintaining that “while branded firms complain bitterly about the scale and impact of counterfeiting and piracy, the feeling invoked amongst individuals and even governments tends to be more ambiguous, at least for certain types of goods.”

Iaith wreiddiol	Saesneg
Teitl	Developments in Marketing Science
Is-deitl	Proceedings of the Academy of Marketing Science
Cyhoeddwr	Springer Nature
Tudalennau	586-588
Nifer y tudalennau	3
Dynodwyr Gwrthrych Digidol (DOIs)	https://doi.org/10.1007/978-3-319-50008-9_157
Statws	Cyhoeddwyd - 2017
Cyhoeddwyd yn allanol	Ie

Cyfres gyhoeddiadau

Enw	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Argraffiad)	2363-6165
ISSN (Electronig)	2363-6173

Mynediad at Ddogfen

10.1007/978-3-319-50008-9_157

Ffeiliau eraill a chysylltiadau

Dolen i’r cyhoeddiad yn Scopus

Dyfynnu hyn

Cockrill, A., Counsell, N. K. R., & Stokes, P. (2017). The Influence of Servicescape on Counterfeit Purchasing: An Exploratory Study. Yn Developments in Marketing Science: Proceedings of the Academy of Marketing Science (tt. 586-588). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-50008-9_157

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abstract = "For a growing number of consumers, purchasing {\textquoteleft}fake{\textquoteright} or counterfeit products is part of their everyday lives, with 25\% of consumers readily admitting that they buy counterfeit products. (Hardy 2010). The easy availability of such products both through various retail environments and particularly the Internet encourages this buying behaviour. Bosworth (2006, p2) highlights this issue by maintaining that “while branded firms complain bitterly about the scale and impact of counterfeiting and piracy, the feeling invoked amongst individuals and even governments tends to be more ambiguous, at least for certain types of goods.”",

author = "Antje Cockrill and Counsell, \{Natalie Kate Rebecca\} and Peter Stokes",

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doi = "10.1007/978-3-319-50008-9\_157",

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Cockrill, A, Counsell, NKR & Stokes, P 2017, The Influence of Servicescape on Counterfeit Purchasing: An Exploratory Study. yn Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, tt. 586-588. https://doi.org/10.1007/978-3-319-50008-9_157

The Influence of Servicescape on Counterfeit Purchasing: An Exploratory Study. / Cockrill, Antje; Counsell, Natalie Kate Rebecca; Stokes, Peter.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2017. t. 586-588 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod › adolygiad gan gymheiriaid

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