Promoting Sustainability: Developing a Good Practice Framework for Online Sustainability Communication at UK Music Festivals

Anvita Kumar; Antje Cockrill

Promoting Sustainability: Developing a Good Practice Framework for Online Sustainability Communication at UK Music Festivals

Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Cyfraniad mewn cynhadledd › adolygiad gan gymheiriaid

2 Wedi eu Llwytho i Lawr (Pure)

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This study explores how UK music festivals’ websites use green signalling to encourage potential
behaviour changes towards more sustainable actions by festival stakeholders. The study uses
website analysis to explore sustainability communication on major UK festival websites. Emerging themes have been developed into a framework with three core elements, labelled Educate, Enthuse and Engage, contributing to the overall efficacy of signalling sustainability to nudge green behaviour amongst festival audiences.

Iaith wreiddiol	Saesneg
Teitl	Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium:
Is-deitl	From Revolution to Revolutions
Man cyhoeddi	Birmingham
Cyhoeddwr	University of Birmingham
Tudalennau	99-100
Nifer y tudalennau	2
ISBN (Argraffiad)	9781399958042
Statws	Cyhoeddwyd - 2023
Digwyddiad	Academy of Marketing Conference 2023: From Revolution to Revolutions - University of Birmingham, Birmingham, Y Deyrnas Unedig Hyd: 3 Gorff 2023 → 6 Gorff 2023

Cynhadledd

Cynhadledd	Academy of Marketing Conference 2023
Gwlad/Tiriogaeth	Y Deyrnas Unedig
Dinas	Birmingham
Cyfnod	3/07/23 → 6/07/23

Mynediad at Ddogfen

Updated-Proceedings-BookFersiwn derfynol wedi’i chyhoeddi, 5.45 MBTrwydded: Under Copyright
AM2023 Kumar & Cockrill Sustainability CommunicationFersiwn arall, 111 KB

Ffeiliau eraill a chysylltiadau

https://academyofmarketing.org/am2023-conference/

Dyfynnu hyn

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title = "Promoting Sustainability: Developing a Good Practice Framework for Online Sustainability Communication at UK Music Festivals",

abstract = "This study explores how UK music festivals{\textquoteright} websites use green signalling to encourage potential behaviour changes towards more sustainable actions by festival stakeholders. The study uses website analysis to explore sustainability communication on major UK festival websites. Emerging themes have been developed into a framework with three core elements, labelled Educate, Enthuse and Engage, contributing to the overall efficacy of signalling sustainability to nudge green behaviour amongst festival audiences.",

author = "Anvita Kumar and Antje Cockrill",

year = "2023",

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isbn = " 9781399958042",

pages = "99--100",

booktitle = "Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium:",

publisher = "University of Birmingham",

note = "Academy of Marketing Conference 2023 : From Revolution to Revolutions ; Conference date: 03-07-2023 Through 06-07-2023",

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Kumar, A & Cockrill, A 2023, Promoting Sustainability: Developing a Good Practice Framework for Online Sustainability Communication at UK Music Festivals. yn Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions., 92-0, University of Birmingham, Birmingham, tt. 99-100, Academy of Marketing Conference 2023, Birmingham, Y Deyrnas Unedig, 3/07/23.

Promoting Sustainability: Developing a Good Practice Framework for Online Sustainability Communication at UK Music Festivals. / Kumar, Anvita; Cockrill, Antje.
Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. Birmingham: University of Birmingham, 2023. t. 99-100 92-0.

Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Cyfraniad mewn cynhadledd › adolygiad gan gymheiriaid

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