Promoting Sustainability: Developing a Good Practice Framework for Online Sustainability Communication at UK Music Festivals

Anvita Kumar, Antje Cockrill

Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion CynhadleddCyfraniad mewn cynhadleddadolygiad gan gymheiriaid

2 Wedi eu Llwytho i Lawr (Pure)

Crynodeb

This study explores how UK music festivals’ websites use green signalling to encourage potential
behaviour changes towards more sustainable actions by festival stakeholders. The study uses
website analysis to explore sustainability communication on major UK festival websites. Emerging themes have been developed into a framework with three core elements, labelled Educate, Enthuse and Engage, contributing to the overall efficacy of signalling sustainability to nudge green behaviour amongst festival audiences.
Iaith wreiddiolSaesneg
TeitlProceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium:
Is-deitl From Revolution to Revolutions
Man cyhoeddiBirmingham
CyhoeddwrUniversity of Birmingham
Tudalennau99-100
Nifer y tudalennau2
ISBN (Argraffiad) 9781399958042
StatwsCyhoeddwyd - 2023
DigwyddiadAcademy of Marketing Conference 2023: From Revolution to Revolutions - University of Birmingham, Birmingham, Y Deyrnas Unedig
Hyd: 3 Gorff 20236 Gorff 2023

Cynhadledd

CynhadleddAcademy of Marketing Conference 2023
Gwlad/TiriogaethY Deyrnas Unedig
DinasBirmingham
Cyfnod3/07/236/07/23

Dyfynnu hyn