Management and Implications of Daily Deal Promotions in the Hospitality Industry: Toward Their Holistic Understanding

Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod › adolygiad gan gymheiriaid

Iaith wreiddiol	Saesneg
Teitl	Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
Cyhoeddwr	IGI Global
ISBN (Electronig)	9781522597834
Dynodwyr Gwrthrych Digidol (DOIs)	https://doi.org/10.4018/978-1-5225-9783-4.ch008
Statws	Cyhoeddwyd - 2020

Mynediad at Ddogfen

@inbook{56e15b881228447eb6e44767dafdf70b,

title = "Management and Implications of Daily Deal Promotions in the Hospitality Industry: Toward Their Holistic Understanding",

author = "Kasha Minor and Miha Bratec",

year = "2020",

doi = "10.4018/978-1-5225-9783-4.ch008",

language = "English",

booktitle = "Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries",

publisher = "IGI Global",

}

TY - CHAP

T1 - Management and Implications of Daily Deal Promotions in the Hospitality Industry: Toward Their Holistic Understanding

AU - Minor, Kasha

AU - Bratec, Miha

PY - 2020

Y1 - 2020

U2 - 10.4018/978-1-5225-9783-4.ch008

DO - 10.4018/978-1-5225-9783-4.ch008

M3 - Chapter

BT - Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

PB - IGI Global

ER -