How Mindful Consumption inﬂuences the Relationship Between Suppliers' Oﬀerings and Customer Experience in Business-to-Business Contexts

Ahmed Almoraish; Sharad Gupta

doi:10.25401/cardiffmet.25860580

How Mindful Consumption inﬂuences the Relationship Between Suppliers' Oﬀerings and Customer Experience in Business-to-Business Contexts

Ahmed Almoraish^*
, Sharad Gupta

^*Awdur cyfatebol y gwaith hwn

Ysgol Reoli Caerdydd

Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Cyfraniad mewn cynhadledd › adolygiad gan gymheiriaid

Crynodeb

While the concept of mindful consumption has been increasingly recognised as a critical influencer of
customer behaviour and experience in the Business-to-Consumer (B2C) (Thi, 2021), its exploration
within the Business-to-Business (B2B) domain remains notably under-researched (Iannacci, Fearon
and Pole 2021). This oversight is particularly striking given the substantial volume and significance of
B2B transactions. The paucity of research in this area could be attributed to the inherent complexity
of the B2B market, which is characterized by multifaceted decision-making processes involving
numerous stakeholders (Sheth and Uslay, 2023)

Iaith wreiddiol	Saesneg
Teitl	Advances in Management and Innovation Conference 2024: Proceedings
Man cyhoeddi	Cardiff, UK
Tudalennau	121-124
Nifer y tudalennau	4
Cyfrol	8
Dynodwyr Gwrthrych Digidol (DOIs)	https://doi.org/10.25401/cardiffmet.25860580
Statws	Cyhoeddwyd - Mai 2024
Digwyddiad	Advances in Management and Innovation Conference - School of Management Cardiff Metropolitan University, Cardiff Hyd: 21 Mai 2024 → 22 Mai 2024 Rhif y gynhadledd: 8th

Cynhadledd

Cynhadledd	Advances in Management and Innovation Conference
Dinas	Cardiff
Cyfnod	21/05/24 → 22/05/24

NDC y CU

Mae’r allbwn hwn yn cyfrannu at y Nod(au) Datblygu Cynaliadwy canlynol

NDC 12 Defnyddio a Chynhyrchu’n Gyfrifol
NDC 17 Partneriaethau ar gyfer y Nodau

Mynediad at Ddogfen

10.25401/cardiffmet.25860580

Dyfynnu hyn

@inproceedings{e53361925ebc497791469198c67c315e,

title = "How Mindful Consumption inﬂuences the Relationship Between Suppliers' Oﬀerings and Customer Experience in Business-to-Business Contexts",

abstract = "While the concept of mindful consumption has been increasingly recognised as a critical influencer of customer behaviour and experience in the Business-to-Consumer (B2C) (Thi, 2021), its exploration within the Business-to-Business (B2B) domain remains notably under-researched (Iannacci, Fearon and Pole 2021). This oversight is particularly striking given the substantial volume and significance of B2B transactions. The paucity of research in this area could be attributed to the inherent complexity of the B2B market, which is characterized by multifaceted decision-making processes involving numerous stakeholders (Sheth and Uslay, 2023)",

keywords = "Mindful consumption, Customer Experience, B2B, Services",

author = "Ahmed Almoraish and Sharad Gupta",

year = "2024",

month = may,

doi = "10.25401/cardiffmet.25860580",

language = "English",

volume = "8",

pages = "121--124",

booktitle = "Advances in Management and Innovation Conference 2024: Proceedings",

note = "Advances in Management and Innovation Conference ; Conference date: 21-05-2024 Through 22-05-2024",

}

Almoraish, A & Gupta, S 2024, How Mindful Consumption inﬂuences the Relationship Between Suppliers' Oﬀerings and Customer Experience in Business-to-Business Contexts. yn Advances in Management and Innovation Conference 2024: Proceedings. cyfrol. 8, Cardiff, UK, tt. 121-124, Advances in Management and Innovation Conference, Cardiff, 21/05/24. https://doi.org/10.25401/cardiffmet.25860580

How Mindful Consumption inﬂuences the Relationship Between Suppliers' Oﬀerings and Customer Experience in Business-to-Business Contexts. / Almoraish, Ahmed; Gupta, Sharad.
Advances in Management and Innovation Conference 2024: Proceedings. Cyfrol 8 Cardiff, UK, 2024. t. 121-124.

Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Cyfraniad mewn cynhadledd › adolygiad gan gymheiriaid

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T1 - How Mindful Consumption inﬂuences the Relationship Between Suppliers' Oﬀerings and Customer Experience in Business-to-Business Contexts

AU - Almoraish, Ahmed

AU - Gupta, Sharad

N1 - Conference code: 8th

PY - 2024/5

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N2 - While the concept of mindful consumption has been increasingly recognised as a critical influencer of customer behaviour and experience in the Business-to-Consumer (B2C) (Thi, 2021), its exploration within the Business-to-Business (B2B) domain remains notably under-researched (Iannacci, Fearon and Pole 2021). This oversight is particularly striking given the substantial volume and significance of B2B transactions. The paucity of research in this area could be attributed to the inherent complexity of the B2B market, which is characterized by multifaceted decision-making processes involving numerous stakeholders (Sheth and Uslay, 2023)

AB - While the concept of mindful consumption has been increasingly recognised as a critical influencer of customer behaviour and experience in the Business-to-Consumer (B2C) (Thi, 2021), its exploration within the Business-to-Business (B2B) domain remains notably under-researched (Iannacci, Fearon and Pole 2021). This oversight is particularly striking given the substantial volume and significance of B2B transactions. The paucity of research in this area could be attributed to the inherent complexity of the B2B market, which is characterized by multifaceted decision-making processes involving numerous stakeholders (Sheth and Uslay, 2023)

KW - Mindful consumption

KW - Customer Experience

KW - B2B

KW - Services

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DO - 10.25401/cardiffmet.25860580

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BT - Advances in Management and Innovation Conference 2024: Proceedings

CY - Cardiff, UK

T2 - Advances in Management and Innovation Conference

Y2 - 21 May 2024 through 22 May 2024

ER -