Does Shock Advertising still work?: An Exploration of Emotional Advertising in Charity Appeals

Does Shock Advertising still work? An Exploration of Emotional Advertising in Charity Appeals

Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Cyfraniad mewn cynhadledd › adolygiad gan gymheiriaid

Iaith wreiddiol	Saesneg
Teitl	21st Recent Advances in Retailing & Services Science
Is-deitl	EIRASS 2014 Annual Conference
Statws	Cyhoeddwyd - 2014

@inproceedings{dba6fc9e0d2049beb1c23c65126c9686,

title = "Does Shock Advertising still work?: An Exploration of Emotional Advertising in Charity Appeals",

keywords = "Advertising, Charity",

author = "Antje Cockrill and Isobel Parsonage",

year = "2014",

language = "English",

isbn = "9789038635569 ",

booktitle = "21st Recent Advances in Retailing \& Services Science",

}