@inproceedings{df948446f72d4891b7ab3ccc0adbe898,
title = "Daily Deals Usage in the Pandemic Context of the Slovenian Hotels: Technology Adoption Perspective",
abstract = "This paper analyses the usage of Daily Deals (DDs) in the COVID-19 pandemic context. A constructivist approach and grounded theory methodology are applied to study the managerial DDs usage in Slovenian hotels. The results show a predominance of organisational and external environmental factors, such as government regulation, linking structures, and industry characteristics, on the usage of DDs. These are shown in a conceptual DDs usage model. The study contributes to the hotel digital marketing literature by merging the two leading technology adoption frameworks to explain the formation of attitude and usage of DDs in a specific pandemic context.",
keywords = "COVID-19, Coupon marketing, Daily deals, Flash sales, TAO, Technology adoption, UTAUT",
author = "Miha Bratec and Baruca, {Petra Zabukovec} and Katarzyna Minor",
note = "Publisher Copyright: {\textcopyright} 2023, The Author(s).; 30th Annual International eTourism Conference, ENTER 2023 ; Conference date: 18-01-2023 Through 20-01-2023",
year = "2023",
month = jan,
day = "15",
doi = "10.1007/978-3-031-25752-0_12",
language = "English",
isbn = "9783031257513",
series = "Springer Proceedings in Business and Economics",
publisher = "Springer Nature",
pages = "105--110",
editor = "Berta Ferrer-Rosell and David Massimo and Katerina Berezina",
booktitle = "Information and Communication Technologies in Tourism 2023 - Proceedings of the ENTER 2023 eTourism Conference",
}