Cydweithrediadau a’r prif feysydd ymchwil yn ystod y pum mlynedd ddiwethaf
Cydweithrediad allanol yn ddiweddar ar lefel gwlad/tiriogaeth. Plymiwch i mewn i'r manylion drwy glicio ar y dotiau neu
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Influencer marketing in Egypt: An exploration into generational perspectives
Moustafa, N., Glanfield, K. & Costello, J., 1 Ion 2025, Influencer Marketing: Building Brand Communities and Engagement. Costello, J. & Yesiloglu, S. (gol.). Taylor and Francis, t. 91-114 24 t.Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod › adolygiad gan gymheiriaid
2 Dyfyniadau (Scopus) -
Professional Rivalry and the Quest for Strategizing Privileges Among Middle Managers
Wolf, C., Burke, G. T. & Glanfield, K., 17 Meh 2025, Yn: Academy of Management Proceedings. 2025, 1Allbwn ymchwil: Cyfraniad at gyfnodolyn › Cyfarfod Abstract › adolygiad gan gymheiriaid
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Service-dominant logic: reframing category captainship and retailer category management
Benson, M. C., Glanfield, K., Hirst, C. & Wakenshaw, S., 11 Gorff 2023, Yn: International Journal of Retail and Distribution Management.Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
Mynediad agoredFfeil3 Dyfyniadau (Scopus)12 Wedi eu Llwytho i Lawr (Pure) -
Practitioner module partnership and sponsorship
Glanfield, K., 15 Hyd 2019, Learning and Teaching in Higher Education: Perspectives from a Business School. Edward Elgar Publishing Ltd., t. 271-278 8 t.Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod › adolygiad gan gymheiriaid
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Corporate branding’s influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, K., Ackfeldt, A. L. & Melewar, T. C., 25 Ion 2018, Yn: Journal of General Management. 43, 2, t. 63-69 7 t.Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
12 Dyfyniadau (Scopus)